Jaipur Rugs is one of the largest handmade knit carpet manufacturer in India. Headquartered in Jaipur, India, the company's operating range is in 20 branches, 6 states and 600 villages in India with distribution to more than 40 countries with an independent base of over 40,000 craftsmen. The company also has a large distribution base in Atlanta, USA.
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About
Jaipur Rugs was founded by Nand Kishore Chaudhary in 1978, who started the carpet business with two looms. Over time he moved to Gujarat and business operations expanded mainly in the tribal areas. Chaudhary moved to Jaipur in 1999, to launch his independent company called Jaipur Carpets. Jaipur Carpet was converted to Jaipur Rugs Company Pvt Ltd in 2006. Currently Jaipur Rugs has business in more than 40 countries.
Jaipur Rugs manufactures various carpets, pillows.
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Accreditation
1. C. K. Prahalad includes a case study of the Jaipur Rugs in his book The Fortune at the Bottom of Pyramid citing it as an example of a social business that assists in coping with world poverty. The Jaipur Rug Case Study is recognized as the best success story under the Pyramids. Another pillar of Jaipur Rugs' unique business model is its elaborate and powerful supply chain that Harvard has recognized and is being investigated further to be applied in other similar businesses.
Awards and acknowledgments
1. CNBC TV18 Emerging India Award December 2014. Jaipur Rugs merit in December, 2014 CNBC Emerging India Awards. This is recognized for the benefit of society as well as the less fortunate.
2. NASSCOM Social Innovation Honors 2014. This award is given under ICI led social Innovation by a company (Responsible Business) Category. The Honors recognizes innovations that creatively leverage Information and Communication Technologies to create solutions to address gaps in social development.
3. IndiaMART Of Tomorrow Award Leader. It aims to recognize outstanding and outstanding SME products and services in building a strong foundation for a company. Jaipur Rugs won the "Leaders of Tomorrow 2014" for the 2nd year in a row under the category of Home DÃÆ'Â © cor and Handicrafts.
4. The Times of India Social Impact Award 2012. Mr. N.K. Chaudhary was awarded by Mr. Pranab Mukherjee, the honorable president of India as the winner of 'The Times of India - Social Impact Awards-2012' under Livelihood - Corporate Categories, to provide livelihood opportunities for people living in remote areas mostly below the poverty belt.
5. Carpet Design Award - Domotex 2012. Ruby's Rug Room in Aqua color, in the collection of designers CONNEXTION and signed by Jenny Jones and JAIPUR, has been awarded as Superior of Best Modern Design at Carpet Design Awards (CDA) 2012. This prestigious award is hosted by Domotex, the world's leading flooring that covers the fair in partnership with HALI and COVER magazines.
References
External links
- Times of India Articles about Ernst & amp; Young Prize
- C.K.Prahalad Case study on Jaipur Rugs
- Vivek Wadhwa Articles "Replicator, Innovator and Bill Gates"
- Business Week Articles "My Magic Carpet Ride In India"
- Jaipur Rugs high flying Indian Entrepreneurs
- Nasscom social innovation award
- Take Me Home by Rashmi Bansal
- TOI Social Impact Award
- Carpet Design Awards 2012
- Dr JS Juneja Award For Creativity & amp; Innovation
Source of the article : Wikipedia
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