Pizza Factory Inc. is a chain of pizza restaurants in the western United States, based in Oakhurst, California. The company started in 1979, when Danny Wheeler and his wife Carol opened Danny Red Devil Pizza in Oakhurst. Ron Willey and his wife Joyce then opened a second location in 1981, known as the Pizza Factory.
In 1986, Wheeler and Willey started a corporate franchise under the name Pizza Factory. In 2000, the company has expanded into China. In 2012, longtime franchise and marketing team member Mary Jane Riva bought the company and became president and chief executive officer. Starting in 2016, the Pizza Factory has 115 locations in six US states.
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In 1979, Danny Wheeler and his wife, Carol, bought a pizza restaurant for $ 5,000; they opened it as Danny Red Devil Pizza, located on California State Route 41 in Oakhurst, California, near Yosemite National Park. Ron Willey and his wife, Joyce, often become customers in the restaurant. In 1981, Willeys opened a second location in Mariposa, California, known as the Pizza Factory.
In 1982, Wheelers and Willeys had been approached by friends who wanted to open their own Pizza Factory restaurant. The couple allowed the use of the Pizza Factory name for a fee and also helped set up a new restaurant in the small towns of San Joaquin Valley. Carol Wheeler and Joyce Willey wanted to protect the consistency of food and convince their husbands to start a company franchise starting in 1986. Danny Wheeler and Ron Willey had a company with their wives. The couple opted to open their restaurant in small towns with fewer than 15,000 people, because they did not believe they could compete with big companies in the metropolitan area.
The franchisee is required to have $ 50,000 to $ 55,000 in cash for a total investment of $ 65,000 to $ 75,000 to purchase, including a $ 20,000 franchise fee. The company charges a three percent royalty fee, considered low compared to similar franchises. The company also charges a one percent advertising fee. Each location generates $ 25,000 to $ 100,000 per year. Each restaurant is designed to allow customers to watch food prepared. Each franchisee is encouraged to add memorabilia and local photographs to their restaurant, as well as participate in community events and to support local sports teams. Joyce Willey said about the company's focus on the local community, "This is a setback when neighbors know each other, our customers are like family."
In 1988, the chain had 36 franchised restaurants, located in California, Arizona, Idaho, and Oregon. Willey says that the company's goal is to add 20 to 25 new restaurant locations each year, with nothing more, because both partners want to keep the company small enough to keep an eye on itself. The ideal goal of the couple is to have 200 locations in 1992. While most locations have little or no competition, couples claim that this is not the reason for the success of each franchise. Three training schools were established to teach the franchisee about the company and about operating one of its restaurants. The company also sponsors annual conventions, as well as semi-annual regional meetings. Every quarter, a field director who is also a franchise owner will inspect each location for cleanliness, uniformity, and consistency of food preparation. Beginning in 1988, the Entrepreneur rated the Pizza Factory at number 485 in the top 500 franchise list in the United States. The magazine noted that it was not unusual for a two-year-old company to be included in the list.
In May 1989, the company has grown to include 45 restaurants, located in small towns in six states: Arizona, California, Florida, Idaho, Oregon and Washington. At that time, the Pizza Factory had launched its first promotional campaign consisting of television commercials, newspapers, and radio, as well as billboards. Rice Brothers are employed to represent the Pizza Factory in the company's television commercials. The Pizza Factory has upgraded its position to number 454 on the Employers list of the top 500 franchisors in the United States. Rather than expanding into additional countries, the company plans to focus on opening additional sites in six already operating countries.
In February 2000, the Pizza Factory had 105 locations when it signed an agreement with Forman Industries, a Boston-based conglomerate, to open a restaurant in China. The Pizza factory had previously opened a test shop in Beijing about six months earlier. The new Chinese location is expected to open in mid-March 2000, in Shenyang, while others are expected to open in Dalian later this year. The Wheelers sold the original Oakhurst restaurant to an employee on April 1, 2008.
2012 sales and expansion plans
In September 2012, Wheeler and Willey sold the company for an undisclosed amount to Mary Jane Riva, an old franchisee and resident of Murrieta, California. Riva later became the new president and chief executive of the company, which has 111 restaurant locations in the five western US states. Riva had bought his first Pizza Factory franchise in Murrieta in 1989; he then sold it, and has owned four other Pizza Factory restaurants, including two in California by the time he took over the company. For a decade ahead of his company's purchase, Riva has joined the Pizza Factory's marketing team and helped expand the company's presence in southern California.
In January 2013, Riva has plans to reduce operating costs while increasing consumer traffic through television advertising and direct mail advertising. Riva also plans to open 15 to 20 new stores across the western United States by the end of 2013, with multiple locations in major cities. For each restaurant, Riva also launched an anti-bullying campaign known as "No Bully Zone", to raise awareness of school bullying. Riva has previously started the program at its Pizza Factory restaurant in Temecula, California in 2009. T-shirts are sold at every restaurant location to promote the program. Corporate anti-bullying messages are also promoted through billboards and school videos.
Riva has plans to open 20 additional locations by 2014, and reach half in June. The company received its first reshuffle that year with the opening of new tableware, menus, merchandise, and signs. Riva also revived the company's concept of open kitchens, allowing customers to watch because pizza dough is thrown by the chefs. The company's slogan is, "We Dumped, They're Extraordinary!" By the end of 2014, the Pizza Factory has plans to expand to Montana and Canada. In 2015, the company's revenue reached $ 60.3 million, nearly $ 10 million more than a year earlier. At the end of October 2015, the Pizza Factory re-entered Oregon with the opening of a new location.
In August 2016, the Pizza Factory has 115 locations in six states: Arizona, California, Idaho, Nevada, Oregon, and Washington. Riva hopes to double the number of locations over the next five years. That month, the company announced plans to expand its presence in Twin Falls, Idaho. At that time, while newer pizza chains have focused on Millennials as their demographic targets, the Pizza Factory remains focused on restaurant concepts for family and friends. Riva states that some of the company's most successful restaurants are located in small towns. In August 2016, the Pizza Factory is the 41st largest chain in the United States.
In March 2017, the Pizza Factory announced plans to open Montana's location, in the city of Billings. In June 2017, the Pizza Factory announced plans to open locations in Kalispell, Montana, where they had previously operated a restaurant location about a decade earlier. The new plan is part of a growth strategy to expand the company with new restaurants in small towns located in five states: Colorado, Montana, New Mexico, Texas and Wyoming. Riva states that while companies do not necessarily avoid metropolitan areas, most restaurants are located in cities with fewer than 25,000 inhabitants.
In August 2017, the Pizza Factory partnered with San Jose Sharks, the National Hockey League team. Through this partnership, the Pizza Factory became the only pizza provider during the event at San Jose SAP Center, starting the following month. The partnership is also planned to raise awareness of "No Bully Zone" programs from Pizza Factory, and on male health issues. As of October 2017, the company has 110 restaurant locations.
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Products
In addition to pizza, the chain also serves broth, sandwiches, soups, and appetizers, including chicken wings and "Breadstix." Pizza is made from dough by hand, prepared daily in every restaurant. The size of the pizza ranges from 8 to 16 inches. Pizza is made from fresh ingredients that are distributed to every location by the company. Special pizzas include Fajita Chicken, Meat Lovers, Pesto & amp; Garlic, and Western Style BBQ Chicken. Some locations include pizza and salad buffet. In January 2015, a poll of 1,239 people rated the Pizza Factory at number nine on The Daily Meal's list of "Favorite American Pizza Chains."
References
External links
- Official website
- Official Pizza Factory franchise site
Source of the article : Wikipedia
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